VANTA

COMPANY: Vanta

INDUSTRY: SaaS Security & Compliance

SERVICES: Organic Strategy, Technical SEO, Analytics Support, Content Execution, Backlinking

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18% increase in Domain Authority

218.4% increase in Organic Sessions

246.6% increase in Non-Branded Clicks

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THE CHALLENGE

Vanta has always been one of the organic front-runners in their industry. Our goal was to stay ahead and increase our lead in rankings and traffic. 

The space has limited amounts of targetable keywords which adds another layer of competition to each piece of content.

THE STRATEGY

Nectr wanted to increase the rankings and traffic for organic pages that already exist, as well as creating net new content.

We also wanted to begin link building efforts to key pages to rank on highly searched keywords.

THE EXECUTION

At the beginning of the project, we focused on optimizing existing content to improve rankings and traffic. We also executed on a content gap analysis to see where we had opportunities for new articles. 

Finally we began investing in backlinking increasing from 10 links per month to 20 links per month to continue to stay ahead of the competition. 

THE RESULTS

We’ve seen amazing growth in the first year of the project. Sessions and non-branded clicks both saw greater than 200% increases, with DA also steadily increasing from 56 to 66 over the same period.