GROUPSOLVER

COMPANY: GroupSolver

INDUSTRY: B2B SaaS Survey Platform

SERVICES: SEO Strategy, Redesign Support, Backlinking, Content Execution, Audience Analysis

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238% increase in Organic Traffic

11,633% increase in Non-Branded Clicks

74% increase in Domain Authority

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THE CHALLENGE

GroupSolver is in a highly competitive space where SERP competitors are large brands like Qualtircs and SurveyMonkey. Our challenge was to determine how we could get GroupSolver ranking and converting on their site. 

They had not invested any money or time in organic search, so our goal was to use their resources to get the biggest ROI as possible.

THE STRATEGY

Nectr worked with GroupSolver to align with their business priorities and ensure the work that we were doing was helping all phases of the conversion funnel. We started with an audience research project to get to know their audience and build personas. 

We then recommended a site redesign to support the goals and sharing GroupSolver’s story.

Once we had a site ready to convert, we began backlinking and creating strategic content to increase organic rankings and sessions.

THE EXECUTION

We started executing on 10 backlinks and strategizing and writing 3 pieces of content per month. Based on our early results we were able to double the investment to 20 links per month and 6 pieces of content to further boost our traffic and conversions. 

THE RESULTS

Each month, we saw increases in all three KPIs: referring pages, referring domains, and domain authority. 

Our secondary KPIs were an increase in keyword rankings and organic traffic. During this same time window, Amitree saw a ~400% increase in keywords rankings in the top three spots in Google and an ~500% increase in organic traffic.